Name, Logo and Motto

Name:

A Chinook is a warm wind blowing eastwards from the mountains of the Pacific Northwest.  As we are located as far west as one can locate in Canada, on beautiful Vancouver Island, British Columbia, it is apropos that this name represents our geographical location.  And, as Canoe Kayak Canada’s Sprint National Championships are rarely west of Regina, we will always be blowing in from the west to compete.

A Chinook is also a highly prized Pacific Ocean salmon; spiritually, culturally and monetarily valuable.  The Chinook “King” salmon sometimes have blueish-green/redish-purple sides and backs.  Chinook chose our unique team colours on our singlets to reflect this.

CHINOOK Logo

Logo:

Embedded in our club logo:  a small white “c” of CRcC with the black background refers to the Latin word “celeritas”, which translates as “swiftness”, while bearing the value of the “speed of light” as expressed in Einstein’s equation of the Theory of Special Relativity:  E = mc2.

Motto:        perficientur excellentiam
(PUR-FEE-CHEN-TOUREX-CHILL-ENNNTIAM)

Our Latin motto means “performance excellence” or “high performance”.  Chinook Racing Canoe Club was established as a local opportunity for Sprint Canoe Kayak paddlers wishing to pursue competitive goals, to excel, and to do so without having to leave our city.